Rooted in tradition, shaped by passion — Aabharanam was born in 2022 with a dream to make India’s finest imitation jewellery accessible to all.

Our story begins in Machilipatnam, a coastal town known for its legacy in crafting beautiful, high-quality imitation jewellery. Growing up surrounded by shimmering bangles, ornate necklaces, and the skilled hands of local artisans, jewellery wasn’t just a business — it was a way of life.

After earning an MBA and gaining experience as a digital marketing analyst, I found myself drawn back to where it all started. The artistry, the culture, the timeless designs — they called me home. And from that calling, Aabharanam was born.

At Aabharanam, we specialize in 1 gm gold jewellery, American Diamond (AD) collections, Western-inspired pieces, and elegant fashion accessories for women and kids. We handpick each piece from different corners of India, ensuring a collection that reflects craftsmanship, quality, and style.

Whether you’re shopping online or visiting us offline, we’re here to help you find jewellery that resonates with your story — just like Aabharanam does with mine.