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The Story of Aabharanam
Rooted in tradition, shaped by passion — Aabharanam was born in 2022 with a dream to make India’s finest imitation jewellery accessible to all.
Our story begins in Machilipatnam, a coastal town known for its legacy in crafting beautiful, high-quality imitation jewellery. Growing up surrounded by shimmering bangles, ornate necklaces, and the skilled hands of local artisans, jewellery wasn’t just a business — it was a way of life.
After earning an MBA and gaining experience as a digital marketing analyst, I found myself drawn back to where it all started. The artistry, the culture, the timeless designs — they called me home. And from that calling, Aabharanam was born.
At Aabharanam, we specialize in 1 gm gold jewellery, American Diamond (AD) collections, Western-inspired pieces, and elegant fashion accessories for women and kids. We handpick each piece from different corners of India, ensuring a collection that reflects craftsmanship, quality, and style.
Whether you’re shopping online or visiting us offline, we’re here to help you find jewellery that resonates with your story — just like Aabharanam does with mine.
Our Commitment
Empowering Through Values
Built to Last
Our jewellery is crafted with premium materials and expert finishes, ensuring long-lasting shine and durability for everyday wear.
Uncompromised Quality
Every piece is carefully selected and crafted to meet high standards, offering you the perfect blend of elegance, finish, and reliability.
Hassle-Free 2-Day Return
Enjoy peace of mind with our easy 2-day return and exchange policy on damaged items — backed by complete transparency and care.
Our Big Brand Idea
Join Our Cultural Journey
Embrace the elegance of Indian tradition with our exquisite imitation jewellery and sarees. Discover pieces that not only enhance your style but also connect you to the rich heritage of our culture. We invite you to explore our collections and find the perfect addition to your wardrobe.